Filename | Size | Filetype |
---|
Lynda - Programmatic Advertising Foundations | 115.6 MB | Folder |
| 00. Introduction/01. Welcome.mp4 | 4.2 MB | Multimedia File |
| 00. Introduction/02. What you should know before watching this course.mp4 | 2.1 MB | Multimedia File |
| 00. Introduction/03. What is programmatic advertising.mp4 | 6.5 MB | Multimedia File |
| 00. Introduction/04. Fragmentation challenges Multichannel and multiscreen.mp4 | 4.8 MB | Multimedia File |
| 01. Basic of Programmatic Media Buying/01. Uses of programmatic advertising.mp4 | 5 MB | Multimedia File |
| 01. Basic of Programmatic Media Buying/02. The programmatic technology stack.mp4 | 7.4 MB | Multimedia File |
| 01. Basic of Programmatic Media Buying/03. Real-time advertising RTB, DSP, and SSP explained.mp4 | 8.6 MB | Multimedia File |
| 01. Basic of Programmatic Media Buying/04. The omnichannel programmatic approach.mp4 | 5.4 MB | Multimedia File |
| 01. Basic of Programmatic Media Buying/05. Programmatic ads for apps and mobile.mp4 | 2.9 MB | Multimedia File |
| 02. Working with Campaigns/01. Media types Video, display, interactive, and text ads.mp4 | 2.6 MB | Multimedia File |
| 02. Working with Campaigns/02. Using the right ad across screens.mp4 | 4.3 MB | Multimedia File |
| 02. Working with Campaigns/03. How publishers and advertisers interact.mp4 | 6 MB | Multimedia File |
| 02. Working with Campaigns/04. Sample data management platforms.mp4 | 3 MB | Multimedia File |
| 02. Working with Campaigns/05. Choosing auction or direct buying.mp4 | 1.9 MB | Multimedia File |
| 03. Targeting Methods/01. Advanced targeting.mp4 | 6.2 MB | Multimedia File |
| 03. Targeting Methods/02. Audience targeting.mp4 | 3.3 MB | Multimedia File |
| 03. Targeting Methods/03. Impression-based targeting.mp4 | 2.7 MB | Multimedia File |
| 03. Targeting Methods/04. Geo, contextual, and behavioral targeting.mp4 | 2.8 MB | Multimedia File |
| 03. Targeting Methods/05. Remarketing and programmatic.mp4 | 4.9 MB | Multimedia File |
| 04. B2B Marketing and Programmatic/01. B2B programmatic success with LinkedIn.mp4 | 5.3 MB | Multimedia File |
| 04. B2B Marketing and Programmatic/02. B2B programmatic client and case examples.mp4 | 7.7 MB | Multimedia File |
| 04. B2B Marketing and Programmatic/03. Using programmatic and AI for influencer marketing.mp4 | 4.1 MB | Multimedia File |
| 05. Acting on Audience Insights/01. Attribution modeling.mp4 | 2 MB | Multimedia File |
| 05. Acting on Audience Insights/02. Artificial intelligence Future of segmentation and targeting.mp4 | 4 MB | Multimedia File |
| 05. Acting on Audience Insights/03. Auditing ad fraud and accidental clicks.mp4 | 5.2 MB | Multimedia File |
| 06. Conclusion/01. Next steps.mp4 | 2.5 MB | Multimedia File |
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